People, in general, are a cocktail of thoughts. There are exceptions to this but most people I know are definitely, a cocktail of thoughts. This is not a problem. But it becomes a big one when these people need to talk to one another, and their individual expectation, naturally, come into play. – Anant Agnihotri
Author: Anant Agnihotri
The Lost Perception Of Good And Bad
There are always two sides to a coin, at least that’s what I was told. But from what I observe, there are as many sides to a coin as many there are observers of the coin. It is this simple idea that can make anyones confidence to separate the right from the wrong rather foggy. […]
The Comparative Place Branding Advantage Theory for Nation Branding
I was advised by Professor Jasmine Simi A.H my Brand Management professor at Christ University to look into a very heated topic of Place Branding. As I did look into the topic and read about it I got an idea. I related the Branding segment of studies to that of economics and tried to understand […]
Not So Serious About Nation Branding ?
I was doing some research on the topic of Nation Branding and I came across a very interesting page. It had a list of all the slogans of country tourism. Slogans that establishes an identity or position of the country in the minds of the customers (tourists). I came across the following list : Abu […]
Tourism Truly Brand-able Segment in Nation Branding.
With a little research and study on the topic , I have discovered some existing theories on the same topic. Research done by Simon Anholt has brought a lot of insight into the topic. A very famous model developed by him describes all the segments or areas that are focused on to achieve National Brand. […]
The Next Big Brand Just Might be a Country !
In the recent times when we would put our televisions on we would get a blast of companies advertising their brands. Out of a 1 hr show on the television nearly 15 to 20 minutes were dedicated to advertisements. A really good way to make a brand a ‘Brand Power’. However an expensive way also. […]