In recent discussions surrounding critical thinking, there appears to be a common misconception: many believe that this skill is primarily about asking numerous questions. While inquisitiveness is undoubtedly a component of critical thinking, there is a deeper, more intricate value that it brings to individuals and organizations alike. To visualize this concept effectively, imagine a […]
Category: Business
Corporate Lingo is Important For Good Communication
Your corporate lingo is really import for you to communicate well. Here are a few things to keep in mind for a good communication style..
The Comparative Place Branding Advantage Theory for Nation Branding
I was advised by Professor Jasmine Simi A.H my Brand Management professor at Christ University to look into a very heated topic of Place Branding. As I did look into the topic and read about it I got an idea. I related the Branding segment of studies to that of economics and tried to understand […]
Not So Serious About Nation Branding ?
I was doing some research on the topic of Nation Branding and I came across a very interesting page. It had a list of all the slogans of country tourism. Slogans that establishes an identity or position of the country in the minds of the customers (tourists). I came across the following list : Abu […]
Tourism Truly Brand-able Segment in Nation Branding.
With a little research and study on the topic , I have discovered some existing theories on the same topic. Research done by Simon Anholt has brought a lot of insight into the topic. A very famous model developed by him describes all the segments or areas that are focused on to achieve National Brand. […]
The Next Big Brand Just Might be a Country !
In the recent times when we would put our televisions on we would get a blast of companies advertising their brands. Out of a 1 hr show on the television nearly 15 to 20 minutes were dedicated to advertisements. A really good way to make a brand a ‘Brand Power’. However an expensive way also. […]